Marketing Lantern

Plans and Strategies Blog

Harmonic Centrality

The Best Alternatives to Google PageRank

Google Page rank was a link analysis algorithm to tell websites, whether they are important or not. This score goes from 0 to 10 and is based on an exponential scale.

The last Google Page Rank update occurred on December 6th, 2014. The PageRank is dead; now the question is what are the alternatives now?


Ever since Google announced that they would not update PageRank anymore, everyone has been looking for the best alternative. Webmasters still need a reliable set of metrics to help quickly assess the quality of the websites.

Guess what? Noblares™ developed the perfect replacement for Google’s Toolbar PageRank: Harmonic Centrality.

Harmonic Centrality is the perfect replacement for Google’s Toolbar PageRank. The Harmonic Centrality is a unique metric that measures the overall quality of a page or domain. Harmonic Centrality is a three-dimensional SEO metric that will help you quickly assess the power and trustworthiness of a website or page while you browse the web.

Watch this video


It has two strong components:

Factor 1– A metric that measures domain and page power by calculating the strength of a website to a depth of 3 tiers based on the number and power of links. 

Factor 2– A metric that calculates the quality of links by analyzing the every referring URL. It helps understand the overall quality of a website.


Launched by Noblares™, Harmonic Centrality metric established itself as a reliable metric for judging the strength of a page or domain in no time.

By looking at the Harmonic Centrality, you can quickly answer the most important SEO questions:

  • Is it ok to build this link on this site?
  • Is this link worth keeping?
  • And which links should go to the disavow file?

Learn more about Noblares™ Harmonic Centrality here.



Choosing a Profitable Target Audience

Choosing the right target audience may seem obvious.  If you sell sugary cereal, you target children and their parents.  You sell dog food, so target pet owners.  But sometimes selecting the right target audience may not be as obvious.  Do the research and consider these key points:


Marketing Plans: Do I Really Need One?

What happens when you go to the grocery store without a list?  You typically end up buying a bunch of stuff you don’t really need, spending more money than you planned, and come home to realize you forgot quite a few things.  Then you have to go back again to get everything right.  This is the same scenario you will face when you don’t sit down and write a marketing plan.  It may seem like a waste of time, when all you want to do is jump in and get started, but actually sitting down and writing a marketing plan will save you time, money, and frustration in the long run.  Here is what a marketing plan can do for your business:

Marketing Plans Help you Focus on a Target Market

Without a marketing plan, it’s easy to get caught up marketing to everyone instead of a specific target audience.  When you sit down and write a marketing plan, you think about who has a need for your product or service.  You look at demographics such as age, gender, location, and education.  When you narrow down your target market, you’ll be able to focus all your marketing dollars on an audience who actually has a need for your product or service, and stop wasting money marketing to an audience who has no interest.

Marketing Plans Help you Spend Your Money More Efficiently

Without a marketing plan, how do you know how much money you will allot to your marketing efforts, or determine if you are over or under-spending?  Generally, around 10% of sales should be spent on marketing.  Once you figure out this number and actually get it written in your marketing plan, you will easily see how much you will be able to spend of each marketing strategy, and keep yourself from going over-budget.

Marketing Plans Help You Focus on Specific Goals

Are you trying to get more sales?  More leads?  Increase brand awareness?  Without a marketing plan, you don’t have a specific goal to work towards.  All of your marketing efforts are going to help you work towards your goal, but if you don’t have a concrete goal written down ahead of time, you may find yourself getting off track in your marketing efforts.

Marketing Plans Help You Monitor Your Competition

You know your business is going to have competition, but do you know how you compare to them?  With a marketing plan, you take the time to find out exactly how you stack-up against the competition in terms of price, products offered, marketing strategies, etc.  When you are able to see a side-by-side comparison, it will help you know what you need to do to gain the competitive edge.

Marketing Plans Focus Your Marketing Strategies

Are you going to run a newspaper ad, or send out marketing emails, or focus on social media?  There are tons of choices when it comes to marketing strategies, and you can’t do them all.  If you have taken the time to define your goals and target audience in a marketing plan, you can decide what strategies will work best to achieve those goals.

Creating a marketing plan requires some effort on your part.  You have to do quite a bit of research and planning ahead of time, and it is an ongoing process that will change as your business grows.  But a well-written marketing plan is like a map, leading you the direction you want to go and preventing you from getting lost along the way.  Take the time to write a detailed marketing plan now and your business will definitely reap the benefits down the road.

Video Marketing for Small Businesses

Online videos are becoming a popular marketing strategy for small businesses.  They help customers get to know who you are and connect with you and your business.  Videos are also more likely to appear on the first page of search engine results.  Creating a video doesn’t have to be a challenge, nor does it have to be expensive.

SEM: Keyword Research Tools

The first step in creating a search engine marketing campaign is compiling a list of relevant keywords.  These are the keywords your entire campaign is based on, so you need to make sure you include any and all keywords relevant to your business, including words your competition are using.  This can be a time consuming process, but the following tools can make this task much easier and thorough.

Does Advertising on Craigslist Work?

I’m sure most people are familiar with Craigslist, the online classified ads that connect buyers and sellers across a large variety of regions.  There are sections covering jobs, gigs, housing, for sale, services, and community.  Since it is free in most cases to post an ad, business owners have been taking advantage of this free tool to advertise their businesses.

Can Your Small Business Compete with Big Businesses?

As a small business, it is easy to be intimidated by much larger businesses.  They often times have a name that is recognizable across the country, a huge marketing budget, and what seems like an unlimited supply of customers.  But there are many things that you as a small business can offer a customer that the bigger businesses can’t.  Even if you aren’t always able to beat the bigger businesses pricewise, offering the following can be what it takes to get a customer to do business with you:

Creating a Logo

A logo is a symbol or design that represents your business.  You will use it on all of your marketing materials, your website, your social media sites, office forms, etc.  People will remember your business by your logo, so you want to make sure you spend time creating a quality one.  Here are some tips to keep in mind when creating your logo:

How to Create a Successful Customer Survey

Surveys are a great way to gather information about your business, be it customer satisfaction, opinions on new product ideas, or opinions on improvements to existing products.  They not only help you to understand your target market better, but they prevent you from making assumptions about your target market.  There are a variety of both free and fee-based companies who can help you create and distribute surveys.  However, you can also distribute your survey through email, regular mail, or social media sites.  Follow these steps to get started creating a customer survey: